Chris Crum has a post on SmallBusinessNewz that is spot on – business blogs only work if you use them. Like I said – he is spot on. However, you can take it one step further – blogging will only work if your heart is in it.
It’s fairly obvious in a way. You could have all the best intentions in the world and start a blog to promote your business. If you only write a dozen or so posts then leave it – the only benefit you may get is the few links you created. Otherwise, the blog is a waste of space. It could also harm your business if potential customers come across it and see that nothing has been done for months.
I said your heart had to be in it – and if it does otherwise, it shows. If you start a blog for the sake of having a blog and don’t give it any sort of direction or write content that is useful then you may as well not have the blog.
Blogging can be one of the easiest and cheapest ways to promote your business, promote your products, and to interact with your customers (and potential customers). Writing from the heart doesn’t mean getting soppy – is is more a case of giving the impression your readers are important and the information you are supplying is important. As Chris writes:
It can inspire trust and keep the public informed about your business activities. However, it’s only going to be a great tool if it is maintained.
Using blogs to promote businesses is now a widely recognized strategy within the SEO industry. For many business professionals, maintaining a blog can be a real distraction. However, it doesn’t have to be. If you employ staff, they can be given the job of supplying content. You can also hire professional writers to supply content – in fact, you can hire a professional blog service to look after every aspect of your blog and you would be surprised at how inexpensive they can be.
Blogging is an important tool for any business that has an online presence – but only if it is used and only if it is used right. Properly designed and updated frequently, you will find that business blogs can not only be valuable SEO tools, but they can also be great marketing tools and lead to increased sales and customer satisfaction.